Brett R. Gordon

I am the Robert A. Magowan Professor of Marketing at Stanford University’s Graduate School of Business. My research focuses on pricing, advertising, promotions, retailing and experimentation, using methods from causal inference, machine learning, and empirical industrial organization. I partner with companies to measure and enhance marketing effectiveness. My recent work examines digital advertising measurement methods while developing new evaluation approaches.

I served as a co-editor at the Journal of Marketing Research from 2023 to 2026.

I am the co-creator of the “How I Wrote This” podcast, which goes behind the scenes with authors to understand how great academic marketing papers came to be. Listen on Apple or Spotify.