With Brett Gordon & Karen Winterich
Behind the research process, one paper at a time
“Publish or perish” — it’s a maxim that academics live by. But how does a paper become a publication? In each episode, marketing professors Brett Gordon and Karen Winterich speak with the authors of an academic marketing paper to get the backstory of how that paper came to be.
Hosted by the co-editors of the Journal of Marketing Research, each episode features candid conversations with authors about origin stories, methodological choices, and revision struggles behind their published work.
GLP-1 drugs like Ozempic are disrupting the grocery aisle. This study linked GLP-1 usage surveys to 150,000 households’ purchase data, finding grocery spending declines approximately 5% within six months.
open_in_new Open in SpotifyJMR Editor in Chief Rebecca Hamilton and co-editors Kapil Tuli and Raghu Iyengar join the hosts to discuss the role of AI in authorship and the editorial process.
A single demographic statistic about car leasing sparked research into how perceived romantic relationship stability shapes product rental decisions.
How individual buying behavior drives firm value — using publicly disclosed customer metrics to value companies like Wayfair, catching the attention of Wall Street.
Muzeeb Shaik, John Costello, and Adithya Pattabhiramaiah show how heightened anxiety impacts grocery purchases and spending at food and beverage establishments.
The “poverty penalty” — how financial constraints make the strategies that save money require money lower-income households don’t have.