Burtch, G., Moakler, R., Gordon, B. R., Zhang, P., and Hill, S. (2025). "Characterizing and Minimizing Divergent Delivery in Meta Advertising Experiments." arXiv preprint arXiv:2508.21251.
Lewis, R., Zettelmeyer, F., Gordon, B. R., Garib, C., Hermle, J., Perry, M., Romero, H. and Schnaidt, G. (2025). "Amazon Ads Multi-Touch Attribution." arXiv preprint arXiv:2508.08209.
Gordon, B. R., Moakler, R., & Zettelmeyer, F. (2025). "Predicted Incrementality by Experimentation (PIE) for Ad Measurement." arXiv preprint arXiv:2304.06828.
Lemmens, A., Roos, J., Gabel, S., Ascarza, E., Bruno, H., Gordon, B. R., Israeli, A., Feit, E. M., Mela, C., & Netzer, O. (2025). "Personalization and Targeting: How to Experiment, Learn & Optimize." International Journal of Research in Marketing, forthcoming.
Waisman, C. & Gordon, B. R. (2025). "Multicell experiments for marginal treatment effect estimation of digital ads." Management Science. (forthcoming).
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Gordon, B. R., Moakler, R., & Zettelmeyer, F. (2023). "Close Enough? A Large-Scale Exploration of Non-experimental Approaches to Advertising Measurement." Marketing Science. 42(4), 768-793.
Gordon, B. R., Lovett, M. J., Luo, B., & Reeder, J. C. (2023). "Disentangling Ad Tone Effects on Voter Turnout and Candidate Choice in Presidential Elections." Management Science. 69(1), 220-243.
Yang, J., Anderson, E. T., & Gordon, B. R. (2021). "Digitization and Flexibility: Evidence from the South Korean Movie Market." Marketing Science. 40(5), 821-843.
Gordon, B. R., Jerath, K., Katona, Z., Narayanan, S., Shin, J., & Wilbur, K. C. (2021). "Inefficiencies in Digital Advertising Markets." Journal of Marketing. 85(1), 7-25.
Gordon, B. R., Zettelmeyer, F., Bhargava, N., & Chapsky, D. (2019). "A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook." Marketing Science. 38(2), 193-225.
Li, Y., Gordon, B. R., & Netzer, O. (2018). "An Empirical Study of National vs. Local Pricing by Chain Stores under Competition." Marketing Science. 37(5), 812-837.
Eckles, D., Gordon, B. R., & Johnson, G. A. (2018). "LETTER: Field studies of psychologically targeted ads face threats to internal validity." Proceedings of the National Academy of Sciences. 115(23), E5254-E5255.
Gordon, B. R. & Hartmann, W. R. (2016). "Advertising Competition in Presidential Elections." Quantitative Marketing and Economics. 14(1), 1-40.
Borkovsky, R., Ellickson, P., Gordon, B. R., Aguirregabiria, V., Gardete, P., Grieco, P., Gureckis, T., Ho, T. H., Mathevet, L. & Sweeting, A. (2015). "Multiplicity of Equilibria and Information Structures in Empirical Games: Challenges and Prospects." Marketing Letters. 26(2), 115-125.
Gordon, B. R. & Sun, B. (2015). "A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes." Marketing Science. 34(3), 452-470.
Goettler, R. L. & Gordon, B. R. (2014). "Competition and Product Innovation in Dynamic Oligopoly." Quantitative Marketing and Economics. 12(1), 1-42.
Gordon, B. R., Goldfarb, A., & Li, Y. (2013). "Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis." Journal of Marketing Research. 50(1), 4-23.
Gordon, B. R. & Hartmann, W. (2013). "Advertising Effects in Presidential Elections." Marketing Science. 32(1), 19-35.
Gordon, B. R., Lovett, M., Shachar, R., Arceneaux, K., Moorthy, S., Peress, M., Rao, A., Sen, S., Soberman, D., & Urminsky, O. (2012). "Marketing and Politics: Models, Behavior, and Policy Implications." Marketing Letters. 23(2), 391-403.
Goettler, R. L. & Gordon, B. R. (2011). "Does AMD spur Intel to innovate more?." Journal of Political Economy. 119(6), 1141-1200.
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Gordon, B. R., Thomadsen, R., Bradlow, E. T., Dubé, J. P., & Staelin, R. (2011). "Revisiting the Workshop on Quantitative Marketing and Structural Econometrics." Marketing Science. 30(6), 945-949.
Kumar, V., Gordon, B. R., & Srinivasan, K. (2011). "Competitive Strategy for Open Source Software." Marketing Science. 30(6), 1066-1078.
Epple, D., Gordon, B. R., & Sieg, H. (2010). "A New Approach to Estimating the Production Function for Housing." American Economic Review. 100(3), 905-924.
Epple, D., Gordon, B. R., & Sieg, H. (2010). "Drs. Muth and Mills meet Dr. Tiebout: Integrating Location-Specific Amenities into Multi-Community Equilibrium Models." Journal of Regional Science. 50(1), 381-400.
Gordon, B. R. (2009). "A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry." Marketing Science. 28(5), 846-867.
Bronnenberg, B., Dubé, J. P., Mela, C., Albuquerque, P., Erdem, T., Gordon, B. R., Hanssens, D., Hitsch, G., Hong, H., & Sun, B. (2008). "Measuring Long-Run Marketing Effects and Their Implications for Long-Run Marketing Decisions." Marketing Letters. 19, 367-382.